There is a hidden beauty in everything if you look for it.
Being a commerical photographer I have photographed many different
subjects, including architecture, fashion, and products for the advertisng world.
I have always been intrigued by design. Working for advertising agencies, shooting
campagins and ad layouts gave me a different perspective on how design infulences
I was shooting in Las Vegas for a client one year, and something just clicked. As I looked up at this one sign, all the years shooting architecture and commercial photography just came together. I saw a beauty in these signs I never had seen before. I saw how graphicaly these signs were designed, their architectural value in time. There was a certain design back in the 30's thru the 70's in signs that has been lost in todays signs. They tried to entice you with creative and witty designs so you would visit their place of establishment.
Some signs are very homourous and others are just obnoxious. I tried to find unique signs, that have an unique design and message. Todays signs lack both. Long lost are the metal and neon architectural giants of the past that drew you to them with there enormous size and beauty.
As these signs age and rust they have become pieces of art today. There beauty from the past has become even more beautiful as they age. As the rust sets in and the neon stops working, art is created as age takes it's toll. Frank Short sees a beauty in these long lost signs, that he has captured in is work today.
There is an urgancy to photograph as many of these signs as possible, because
they are being rapidly taken down one by one. Many of the signs you see in Franks work are gone today. His work becomes more valuable with each day passes. These signs are a dying breed, eventualy going to be extinct. As he photograhs these signs, not only is he recording a piece of history and architectural value,
but is creating new art out of the old.
Join him as he photographs his "Signs Accross America".